Best analytics platform
Last updated: March 17, 2021
Here's our favorite analytics platform: Plausible.
Why: This open source tool from an Estonia-based company does not plug into the surveillance capitalist adtech industry. Their code is free and open source under a GNU license.
Business model: Subscription fees. Plausible explains: "We don't make money by selling or sharing your data... This data is not being shared with or sold to any third-parties."
Whatever you do, don't use Google Analytics.
• GoatCounter, an open-source analytics platform made by a single developer. Free for noncommercial use, and available for self-hosting.
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