Best analytics platform
Here’s our favorite analytics platform:
Why: This open source tool from an Estonia-based company does not plug into the surveillance capitalist adtech industry. Their code is free and open source under a GNU license.
Business model: Subscription fees. Plausible explains: “We don’t make money by selling or sharing your data... This data is not being shared with or sold to any third-parties.”
Whatever you do, don’t use Google Analytics.
Other options
- Matomo, a free open-source analytics platform fully compliant with GDPR. Originally named Piwik. (See also this comparison of Matomo with Plausible, by Steve Williams - he prefers Plausible.)
- Fathom, “a Google Analytics alternative that doesn’t compromise visitor privacy for data.”
- GoatCounter, an open-source analytics platform made by a single developer. Free for noncommercial use, and available for self-hosting.
- Simple Analytics, a privacy-focused analytics platform. In this post, the team explains that it’s possible to “get essential insights without stalking.”
- Umami, a “simple, easy to use, self-hosted web analytics solution.” Free and open-source.
- Ackee, a “self-hosted, Node.js-based analytics tool for those who care about privacy.”
- Shynet: “Modern, privacy-friendly, and detailed web analytics that works without cookies or JS.”
